A part of establishing a business is ensuring that your brand and company reputation are well protected from risks such as brand theft, fraud, imitations, etc. Registering your trademark can prevent these threats and secure your brand.
Why is it Important to Register a Trademark?
One of the most valuable assets of an organization is its brand. Registering a trademark means that the symbol, word, phrase, or design that identifies and distinguishes your product or services over others will be protected and reserved for your use only.
Below are the following you may register as trademarks:
- Word Mark
- Figurative Mark
- Composite Mark
- Aspect of Packaging
- Sound, Movement Hologram, or others
- Color
- 3D Shape
- Certification Mark
- Collective Mark
Madrid Filing Vs. Direct Filing
Madrid Filing | Direct Filing |
|---|---|
| The applicant will be able to file a single application that will cover multiple countries | The applicant will need to file separate applications for each country. (eg. IP Registration in the Philippines) |
| Requires a previously filed or registered national or regional trademark application or registration. | Does not require a previously filed or registered national or regional trademark application or registration. |
| The World Intellectual Property Organization (WIPO) has streamlined and centralized the process. | Dealing with the national trademark office of each country. |
| When opposed to filing separately in each country, this can result in cost savings. | More flexibility and control over budget and filing process. |
| Exclusive only to countries that are members of the Madrid protocol. | Available to all countries |
| This may result in stricter examinations and procedures. | Examinations and procedures may vary depending on the country where you are applying. |
Take note that if you are filing under the Madrid Protocol System, prior to filing an international application, the applicant must first you must first register the trademark or file an application in your origin country.
A country of origin is a member of the Madrid Protocol where the applicant is a resident, a national or an applicant with a real and effective industrial or commercial establishment.
What We Offer
Our wide range of experienced trademark professionals is ready to assist you with the entire trademark registration process.
- Eligibility Assessment
- Determine the Countries of Interest
- Conducting a Search
- Filing Trademark Application Through the IPOS
- Review and Registration
- Domestic Examination
- Trademark Maintenance and Renewal
Streamline Your Trademark Registration
Protecting your brand name and reputation is one of the most important parts of doing business. Having a clean and genuine trademark will result in a competitive advantage as it distinguishes your products and services from others. Our experienced trademark specialists are willing to help you with the whole trademark registration process.
Frequently Asked Questions
Why do we need to register a trademark?
The primary objective of a trademark is to help potential buyers or clients recognize your products or services. Registering your trademark protects you from competitors who utilize confusingly similar marks.
What can be registered as a trademark?
You can register the following as a trademark:
- Word Mark
- Figurative Mark
- Composite Mark
- Aspect of Packaging
- Sound, Movement Hologram, or others
- Color
- 3D Shape
- Certification Mark
- Collective Mark
How long is the validity of an international trademark registration?
International trademark registration is valid for ten years from the filing date and can be renewed for another ten years by paying fees to WIPO through the IPOS.
Register Your Trademark Easily
Our large pool of trademark specialists is dedicated to helping you register your trademark to protect and secure your brand reputation.